welcome to 460's journal
Turn Your Social Media Into Cash Flow
with design and content creation that connects you with your audience.
Social media for business isn't about posting pretty pictures and awesome content; it's about CONNECTING through pretty pictures and awesome content.
Mel LLeras - Founder 460's Journal
STOP underestimating the talent required to turn your social media efforts into cash flow.
Start approaching social media with a strategy just like you would any other aspect of business.
Stop focusing on the wrong metrics
Ego metrics such as number of "likes", "followers", and even comments are a poor reflection of your social media account's ability to return revenue. Yet, this is where most people mistakenly place their value.
We've helped people with less than 100 followers bring in over $1000 in a month. Conversely, we've spoken with account owners with over 100,000 highly engaged followers who never or rarely convert into buyers.
We'll help you identify the best metrics to use to help you reach your goals.
Stop selling in every post
When you run a business, it's understandable that you'd want to use social media to talk about your business and all the cool things you offer.
If you do that, your brand comes off as an advertising platform. That just doesn't square with the concept that sparked the social media industry into existence... which is Connection.
What sets social media marketing apart from traditional marketing is that success is built on your ability to connect with your audience, NOT your ability to show off your products or services.
It can be a little bit of a mind shift, but don't worry. We'll help you leverage the opportunities available to you through these types of platforms.
Stop worrying about what others are doing
While it's often beneficial to pay attention to trends, don't copy what other people are doing and expect the same results.
Your audience and how you connect with them will dictate the type of content and strategy that will be most effective for your business.
Stop focusing on the wrong metrics
Ego metrics such as number of "likes", "followers", and even comments are a poor reflection of your social media account's ability to return revenue. Yet, this is where most people mistakenly place their value.
We've helped people with less than 100 followers bring in over $1000 in a month. Conversely, we've spoken with account owners with over 100,000 highly engaged followers who never or rarely convert into buyers.
We'll help you identify the best metrics to use to help you reach your goals.
Stop selling in every post
When you run a business, it's understandable that you'd want to use social media to talk about your business and all the cool things you offer.
If you do that, your brand comes off as an advertising platform. That just doesn't square with the concept that sparked the social media industry into existence... which is Connection.
What sets social media marketing apart from traditional marketing is that success is built on your ability to connect with your audience, NOT your ability to show off your products or services.
It can be a little bit of a mind shift, but don't worry. We'll help you leverage the opportunities available to you through these types of platforms.
Stop worrying about what others are doing
While it's often beneficial to pay attention to trends, don't copy what other people are doing and expect the same results.
Your audience and how you connect with them will dictate the type of content and strategy that will be most effective for your business.
STOP underestimating the talent required to turn your social media efforts into cash flow.
Start approaching social media with a strategy just like you would any other aspect of business.
What we offer
Solutions Tailored For You
Branding
Social Media
Revenue Growth
Establishing Authority
choose a plan and request as many projects as you'd like
You’re not limited to social media, either. We also have extensive experience creating various types of documents such as business cards, spreadsheets, product descriptions, and ad copy.
Need help developing your brand or your offers? We’ve got you covered there, too.
receive a notification as each of your projects complete
Depending on the size of the project, you’ll receive them within a day or a few days… Monday thru Friday.
You’ll have a dedicated board where you can track the progress of any of your projects at any time. If they need revisions, we’ll rework them until you get what you need.
post the content yourself or have us submit the posts for you
Either way, you have final say over how your business is presented publicly.
We have a super-easy system set up for you to approve all content before it hits the eyes (or ears) of your audience so that we never misrepresent you or display you under a less than flattering light.
Benefits Of Working With Us
Expland Your Client Base
With consistent delivery of messaging that aligns with your audience.
Lighten Your Workload
There are hundreds of different types of tasks we can take on for you.
Predictable Budgeting
Flat-fee, all-inclusive monthly subscriptions that you can pause and resume at any time even if you still have days left on your billing cycle.
Efficient Communication
No need to schedule meetings, phone calls or wait for confirmations. Our easy to use project management system keeps the work flowing.
Professional Quality
Our designs will fit your industry and your audience. Best of all, you'll own copyright so you can publish them anywhere else you'd like.
Stay Informed
Sometimes it seems like social media platforms change things as often as the wind changes direction. No worries. We'll keep tabs on important updates for you.
Examples of Our Work
what makes us different
The values we live by
Creativity & innovation
While many of us face similar challenges, you, your employees and your clients are all individuals. This makes your problems unique. Unique problems require creative approaches with innovative solutions which is exactly what we're known for.
Integrity & trust
When it comes to your projects, we're in this together. It doesn't matter if we're producing the work for you or teaching you how to do it yourself, we want you to succeed. You can trust we're putting heart into each of your requests as if it were our own personal endeavor.
Data-driven
When it comes to social media, it's easy to think that pretty pictures and cool captions are the secret to success. That couldn't be farther from the truth. Like any other form of marketing, you must know how to analyze and interpret metrics to develop a successful strategy. We can help.
Client-centric approach
We take a symbiotic approach to the business-customer dynamic. This means seeing and hearing our clients so that we can understand their wants and needs and deliver the right messaging. We extend that ideology to the content your clients receive.
Connection authenticity
Chances are, your clients don't want to be sold to and they have a B.S. radar for detection. So the content you deliver must align with your beliefs and values as well as theirs. When it comes to commitment and loyalty, features and benefits are overshadowed by whether your clients feel "you get them" every time.
Collaboration
Everyone involved in a project brings diverse perspectives and skills to the table and it's through this collective intelligence that we achieve excellence. That's why we have systems in place to easily and efficiently communicate with each other without having to carve time out of our busy schedules.
Client Testimonials
Our clients love us, here are a few of their experiences.
Monthly Plans for Businesses
•Unlimited Users•Unlimited Brands•Unlimited Access to Education & Resource Library
•Zoom Mastermind Unlimited Weekly Attendance
Unlimited Copy
-
Ad Copy
-
Social Media Posts
-
SEO Optimized Web Content
-
Product & Service Desciptions
-
Rules & Guidelines
-
Announcements & Invitations
-
Resumes & Business Cards
-
User Guides
-
Online Bios
-
Case Studies
-
Scripts
-
And More!
Unlimited Projects
-
New Service Development
-
Spreadsheets
-
Content Planning & Strategy
-
Optimize Social Media
-
Social Media Metrics
-
Social Media Integrations
-
Website Creation
-
Niche Development
-
Ideal Client Identification
-
Buyer Profiles
-
Organizing Systems
-
And More!
Unlimited Copy & Graphics
-
Photo Editing
-
Social Media Reels
-
Static Photo Posts
-
Carousels
-
Online Portfolios
-
Logo Creation
-
Digital & Print Advertisements
-
Newsletter Design
-
Icons
-
Unlimited Stock Photos/Videos
-
And More!
Monthly Plans for Individuals
•One User•One Brand•Unlimited Access to Education & Resource Library
•Zoom Mastermind Unlimited Weekly Attendance
Unlimited Copy
-
Ad Copy
-
Social Media Posts
-
SEO Optimized Web Content
-
Product & Service Desciptions
-
Rules & Guidelines
-
Announcements & Invitations
-
Resumes & Business Cards
-
User Guides
-
Online Bios
-
Case Studies
-
Scripts
-
And More!
Unlimited Projects
-
New Service Development
-
Spreadsheets
-
Content Planning & Strategy
-
Optimize Social Media
-
Social Media Metrics
-
Social Media Integrations
-
Website Creation
-
Niche Development
-
Ideal Client Identification
-
Buyer Profiles
-
Organizing Systems
-
And More!
Unlimited Copy & Graphics
-
Photo Editing
-
Social Media Reels
-
Static Photo Posts
-
Carousels
-
Online Portfolios
-
Logo Creation
-
Digital & Print Advertisements
-
Newsletter Design
-
Icons
-
Unlimited Stock Photos/Videos
-
And More!
FAQ's
How Quickly Do You Complete Projects?
It really depends on the project. Some of them, like social media posts, can usually be completed within a day or two. Others, like designing a new service, can take over a week.
If you have a hard deadline on a project, you can always include it in the submission request and we’ll do our best to honor it. Just keep in mind that certain asks may be unrealistic. We’ll let you know asap if we can’t meet your deadline request.
What is the Education Library?
We view our relationships with our clients as a team effort. Basically, the more informed you are, the higher quality your request submissions will be. This leads to faster and higher quality production on our end.
The Education Library is where you can go to learn how to approach different aspects of business, such as social media marketing and buyer behavior. Not only will this improve communication between us, but we hope you’ll also pick up some valuable skills to grow your business beyond our interactions.
Why wouldn't I just higher a social media marketer?
You 100% could do that… and if all you need is someone to post content on your behalf, it’s probably a better choice.
We go beyond posting random content. Even if you’re signed up for only the Copy or Copy & Graphics plan, we still take you through a process that will position you to create clear, concise messaging that aligns with your target audience.
Plus, we include content in our Education Library that will help you read and analyze metrics, and develop a robust content strategy plan. Of course, if you sign up for the Unlimited Projects plan, you can ask us to get a lot more involved in that aspect of your marketing strategy.
Why do you charge so much to put up social media posts?
Let’s be honest, while you might find a social media marketer with lower fees, the ones with a broad range of expertise will charge within the same range as we do because, just like us, they’re not “just putting up social media posts.”
High quality and dedicated professional designers or copywriters will expect a rate at double our fees.
Yet, here we are, providing a similar suite of services for a fraction of the cost.
I hate being on camera. Can you just use stock images on my social media posts?
We certainly could, but more importantly, we can make a lot of different types of great content even without stock photos… or your face…. or even your voice.
Now, what constitutes as the best type of content really depends on your business and your audience, but we’re no strangers to creative problem solving and we’ll find ways to make awesome, client attracting content that aligns with you and your values.
Just keep in mind that in most cases, the more you’re able to participate or contribute, the better the outcome.
Do I have to submit a request for each social media post? Can you just follow a content calendar or schedule?
We can absolutely work off some type of content calendar or schedule so long as it has all the information we need.
You’ll see how to submit that type of request on your project board.
What is your cancellation/refund/pause policy?
Due to the nature of this work, all sales are final. You can cancel your plan at any time and will have access to all resources and services until the end of your billing cycle.
If you’d like to pause your plan, you can do that at any time.
Both pausing and cancelling your membership can be done through your private billing portal. You can access this either through our website or through your project board. Changes to your plan take effect immediately.
How long do I have to commit?
Our plans are month to month. In addition, you have the option to pause a plan dead in it’s tracks and resume right where you left off. No need to wait out a billing cycle if you won’t have any use for it.
We made our plans flexible like this because we understand how business cycles go. Sometimes you can’t live without us, but sometimes… you can, at least for a little while.
What can I expect for quality?
You are going to LOVE what we create for you. If you don’t, we’ll make as many revisions as is necessary to get it just right for you.
I'm not very good with computers or social media. Is your program pretty easy to follow?
We get it. Technology can be hard and intimidating! We do our best to keep things as simple as possible, but if there’s ever any confusion, you can always reach out in whatever format is most comfortable for you.
Can I batch projects into a single request?
Yes, but I wouldn’t.
Keep in mind that each request is considered a project. We won’t be able to give you access to individual requests within the batch until every request within that particular project is completed.
That means that the more work that is involved in completing a project, the longer it will be before you receive it.
On top of that, keeping requests separate from each other helps keep information and material organized. The more organized we can stay, the less likelihood of revisions.
What do you mean by unlimited brands?
So, the individual plans allow one user and one brand per subscription. This means that individuals with multiple businesses and who want to use our service for each will need to subscribe to a plan for each of those brand identities.
Meanwhile, the business plans allow for an unlimited number of brands. So if an individual owns multiple businesses, they can submit projects for all their businesses under a single plan.
Additionally, if a company has multiple brand identities, projects for all brand identities can be submitted under the same business subscription plan.
For example, Coca-cola has multiple brand identities. Other brands they own are Fanta and Dasani. Thus, if Coca-Cola were to subscribe, projects for each of those brand identities could be submitted under the same plan.
Copyright © 2023 460's Journal- All Rights Reserved
Design Hours:
Monday – Friday 8am – 9pm Central
Email: mel@460sjournal.com
Headquarters: Minneapolis, MN, USA